Why we price per feature, not per hour

Most software work is sold by the hour. Agencies do it, contractors do it, and clients have learned to expect it. But hourly billing quietly optimizes for the wrong thing: it rewards the people doing the work for taking longer, and it asks you to pay for effort instead of outcomes.

We don't think that's the right deal. So we price differently — one flat price per feature, set by how fast you need it in production.

The problem with the hourly meter

When you pay by the hour, every incentive is misaligned:

• You're buying effort, not results. A feature that takes 40 hours costs twice as much as the same feature done in 20 — even though the slower one is worse for you.
• Estimates become negotiations. Nobody knows how many hours something will take, so you end up arguing about timesheets instead of talking about the product.
• Speed is penalized. The faster and more senior the engineer, the cheaper the work — which is exactly backwards from how the market should reward expertise.

What you actually care about

You don't care how many hours a feature takes. You care about two things: is it live, and how soon. So that's what we sell.

You describe a feature. You pick a speed. You get one flat price. The sooner you need it, the more it costs — because speed is the scarce thing, not hours. Slower tiers are a genuine steal.

Why this is better for both sides

Flat per-feature pricing aligns everyone:

• You know the price before we start. No surprise invoices, no scope-creep meter running in the background.
• We're rewarded for being fast and senior, not for padding a timesheet.
• You only pay when it ships. If it's not in production, there's nothing to bill.

It's a simpler deal, and a more honest one. You're buying a shipped feature — so that's what you pay for.